Whatever | Noughties indie
When did the indie bands get so damn greedy?
It was a standing joke among readers of what used to be called the music press in the mid-80s that Prefab Sprout would reissue the single When Love Breaks Down every six months. They did so in the hope that the Great British Public would finally recognise it for the modern pop classic it so patently was and put it in the bloody charts.
The fast track to overground glory didn’t exist for a critically acclaimed fringe property like Prefab Sprout in those days, when “chart music” had a very specific sound: thunderous, sequenced drums, elephantine keyboards, Pino Palladino. With very few exceptions – Smiths, Depeche Mode, New Order – critical darlings had to be grateful to splash around in the small pond that was the Independent Chart and hope there was no Acid House that week.
Kitchenware, a record label of character and wit, actually only put When Love Breaks Down out three times: first in October 84, when it failed to worry even the Top 75; again in March ’85, politely remixed this time, but still no Woolworths action in a climate of Belouis Some and Go West; and finally, November ’85, when it clawed its way up to number 25 and got them onto Top Of The Pops in time for Christmas. It was all very proprietorial in those days, “us” and “them”, and for one of “ours” to be seen chasing Gallup was frankly unbecoming. Prefab Sprout had banked sufficient goodwill for this willful act of gamesmanship to be filed as a moral victory.
How very different the playing field looks today. As I write, Jamie T, gifted Wimbledon street-poet and darling of the NME, is in the charts with the tremendous Sheila. But wait a minute, wasn’t Sheila in the charts last summer? Yes it was. It reached a healthy number 22 in July 2006. So why release it again? Vanity? Creative bankruptcy? For a laugh? Or might it be that Jamie T and his record company Virgin are greedy, greedy bastards who regard the kids as contemptible idiots? (Oh, sorry, it’s got a new live b-side.)
Nobody in the industry will bat an eyelid that a number 22 hit is being lovelessly reissued less than a year later just in case it can get a bit higher this time. Over the last five years, such craven acts of ideological surrender have become standard practice, with labels treating the Top 40 as a fairground Test Your Strength machine, returning time and again with a slightly bigger hammer.
Newcastle new wavers Maximo Park enjoyed their first hit Apply Some Pressure in March 2005: it reached number 20. Eight months and two further hits later, they re-released it. Same song. Same mix. Live b-side, no doubt. This time, it reached number 17. That’s three places higher. In a single chart that only requires sales of about five thousand to reach such lofty heights. Kasabian reached number 19 with Club Foot in May 2004; a year later, the reissued Club Foot reached … 21. That, ladies and gentlemen of marketing, is three places lower. Why bother?
Am I being horribly old-fashioned and prudish in expecting younger, more idealistic bands in the first flush of success to act with a little more dignity?
It was Harry Hill who, in the mid-90s, said, “I like the indie bands. Pulp, Blur and Oasis, they’re the main three, aren’t they?” A decade later and everybody’s an indie band, a bottleneck that leads to desperate measures, and the “firework bands” phenomenon, whereby we see a glut of credible bands who enjoy disproportionate success with their debut album – Hard-Fi, Editors, the Kooks – but may struggle to keep the blue touchpaper lit as younger indie fans, who’ve turned out to be just as fickle as pop fans, wander off. Arctic Monkeys may endure, but then, they have never re-released a single song, ever.
The indie sector first bent over in the early 90s, when great white hopes were signed to majors for sums indexed largely on NME and Melody Maker coverage and then dramatically failed to recoup. Fontana, having paid £400,000 for the House Of Love, managed to secure a Top 20 placing for a reissued Shine On only by putting it out on seven separate formats. Follow-up The Beatles And The Stones came in ten formats. It reached 36. The kids, whom the band’s previous label Creation claimed to be “doing it” for, were not impressed. These days, the kids don’t give a fig for honour or principle.
Hence, aforementioned Birmingham gloom-rockers Editors, whose discography is so engorged with reissues it actually reads like a haiku: Bullets, Munich, Blood, Bullets, Munich, All Sparks, Blood. The reissue of Blood, I hardly need mention, peaked 20 big chart places lower than the original.
Mind you, Editors are signed to Kitchenware.
Published in Word magazine, July 2007