Whatever | Trying to choose a newspaper
Hold the front page! Newspapers still matter!
I think my newsagent hates me. I regularly pop into his shop, but it is not to buy a Boost or a Lotto scratchcard; rather, it is to change my newspaper delivery order. Again. I fear he’s getting tired of re-inputting my latest fickle, print-based whim. I want to tell him … although I don’t think he’ll care … that I’m going through a media-life crisis. Those publications that have defined me for years no longer seem satisfactorily to do so.
I am a loyal subscriber to a number of publications, although I had to let the NME go last year when they stopped running anything over 250 words and, some years ago, I had to cancel my subscription to Your Cat when the same features about collars and worming started coming round for a second time. But I care passionately about which daily newspaper I take. After all, it says a lot more about a person than shoes or haircut in our increasingly promiscuous, mix-and-match age, especially when the only badges people now wear are company IDs round their Orwellian necks.
In London, with three separate daily freesheets in circulation, each as timorously gossip-weighted as the next, it’s a badge of honour to tuck a paper you actually picked out and paid for under your arm on the train home.
I was brought up in a Telegraph-reading household and have been a Guardian reader since the Miners’ Strike: as much a bid for undergraduate independence as wearing no socks or getting all the way through an Einsturzende Neubaten album. But I have, of late, been dallying with other dailies. Come the latest promotional period, when they all start to vie for the floating voter with booklets and Pizza Express vouchers, I began to shop around, weary of my beloved Guardian’s ceaseless manufacture of “personality journalists”, interns plucked from obscurity and offered a shot at the title, as long as they’ll mug for the lens and have wackily self-deprecating photos all over a light-hearted feature about whether haggling works in brothels or how to survive avian flu by living in a hole.
So, what the hell, I flirted with the Times for a few days – after first checking with Ben Elton that it was OK to buy a Murdoch title now. Altogether less concerned with attracting younger readers, I found it to be serious, literate, stimulating and non-hectoring, and its columnists more varied than the Independent’s (another fleeting ex of mine). But I wasn’t ready to commit.
One Thursday in February, I bought all the papers, boosting their ABC circulation figures en masse. It made interesting reading. No surprise, the red-tops were identical, juggling that day’s two big celeb stories: the ghoulish Jade Goody Death Watch – cue: product placement of Hycamtin, the “miracle cancer drug” – and Carol Thatcher’s dismissal for comparing Congolese tennis player Jo-Wilfried Tsonga to a golliwog in mixed ie. not all racist, company. The Mirror led on gollies being sold at Sandringham’s gift shop, as, with zero glee, did the Mail, whose editorial line was that Thatcher was being witch-hunted because of her mum (“Revenge on Maggie”) and the golliwog was an “innocent children’s hero.”
But while the once-xenophobic Sun found space for the opinion of Sunderland striker Djibril Cisse (“as a black footballer I’ve experienced racism in many different countries”), the Telegraph gave burdened white man Charles Moore the floor. His conclusion: that the BBC had “revealed its contempt for those who fund it” and was “culturally target-bombing” innocent racists (“I think Carol should start a Golliwog Club to defy the BBC ban and I think we should all join”). Sometimes, they make it easy for you.
The Guardian lifted its skirts in my direction with an investigative piece on corporate tax avoidance, which was all their own work and an actual exclusive. The golliwog story was downplayed on Page 8, although I feared one of their journalists would be blacked up in the next day’s G2 to gauge the public’s reaction. I had narrowed it down to two. Or three. I ordered the Times, missed the Guardian, then cancelled the Times.
All of which may be irking my newsagent, but whatever the outcome of this battle for my soul, at least it will have ink on its fingers. On election day in November, copies of the Chicago Tribune and the Chicago Sun-Times were selling out as fast as vans could deliver them, and Nick Ferrari, reporting for London talk station LBC made this stirring speech: “It’s enough to gladden the heart of an old newspaperman. Whatever you say about the Internet and everything else, people still like to hold onto a manifest product of the news.”
You can’t make an impromptu rain hat out of the Internet either.
Never Knowingly Underwhelmed 
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