Well, I went in to see The Look Of Love with expectations at ankle-height thanks to all the below-par reviews, which ran the gamut from lukewarm to cold-shower, enough to give anyone a winter bottom. A straightforward biopic of Soho porn baron and property magnate Paul Raymond, built, or so it seemed, around Steve Coogan’s desire to impersonate him (which he does well), and regular collaborator Michael Winterbottom’s desire to capture to pre-enlightenment days of London’s former sex district, The Look Of Love turned out to be very good.
Maybe the critics turned on it because it seemed to arrive rather engorged with self-confidence, as if asking to be pulled down a peg or two. (The string of TV comedy cameos – David Walliams, Matt Lucas, Miles Jupp, Stephen Fry – may have added to the perceived smugness.) Both Coogan and Winterbottom are prolific, and much admired, so it’s easy to knock them while celebrating their other triumphs. So, too, with screenwriter Matt Greenhalgh, who wrote Control, which was feted across the board and given a Bafta, and Nowhere Boy. I actually wondered if I was going to love it after seeing the trailer; it had the hallmarks of being “perfunctory”, as many reviewers maintain that it is. I respectfully disagree with them all.
Aside from David Sexton’s virtual lone voice of praise in the London Evening Standard (well, it is a very “London” film), few could even strain up to a three-star rating. Philip French of the Observer called it “crude”, “shallow” and complained that Raymond’s world and life lacked illumination by a “larger social context”. He also said it lacked “wit … insight and … detail”. Our own Stella Papamichael in Radio Times named Winterbottom “a co-conspirator in Raymond’s objectification of women.” Emma Jones in the Independent reported from Sundance, saying it “lacked soul” and calling it “an interminably dull orgy”, but at least recognised that this was probably Winterbottom’s intention. Tim Robey in the Telegraph, another trustworthy critic, used the words “perfunctory” and “hollow”, not to mention “flaccid”, and wondered aloud what Scorsese would have made of it. (Again, he’s clever enough to spot that a British porn baron’s tale is never going to have the crackle of Boogie Nights or Larry Flynt.) The Mail‘s Chris Tookey stamped it a “turkey” and called it “unobservant, unerotic and dull,” and went further with “dishonest”. Though only awarding three stars, Empire at least identified its “healthy sense of naffness.”
Maybe that’s the problem, although not a problem for me: it does not make apologies for Raymond, as he rises from “entertainer” to impressario, and makes his money through property and pornography. He is plainly depicted as a cad and a sexual cheat, unfaithful in a sort of industrial manner to his first wife (Anna Friel) and his live-in girlfriend Fiona Richmond (a frequently nude Tamsin Egerton) by decree. Yes, he took a showgirl for his wife. Greenhalgh’s script presents Raymond as a man of natural charisma and wit, but doesn’t deify him; he made his living in a sleazy business in what was a sleazy part of town (“welcome to my world of erotica”), using tits to put bums on seats in theatrical sex farce and disrobed revue alike, always pushing against the boundaries of what the Lord Chamberlain allowed.
If he was any part of a libertarian or champion of free artistic impression, this is soon eclipsed by his greed for more flesh as he buys into Men Only (whose coke-snorting editor, Tony Power, is skilfully played by Chris Addison, for whom The Look Of Love may provide a more fruitful shopfront than it ever could for the better-established Coogan, whose Raymond does brings to mind an X-rated combination of Partridge and, as per The Trip, Coogan). It’s grubby stuff, mostly, with any glamour tarnished by a combination of 60s and especially 70s naffness (the space-age telly watched by the almost-beaten 90s Raymond after his daughter’s sad death, brilliantly encapsulates the datedness of that metropolitan notion of James Bond cool that only James Bond could pull off).
In terms of the randy threesomes and the magnetic pull of the shag-pile boudoir, you get the sense that Coogan understands this self-destructive cock-led compulsion. The constant refrain of “house champagne” is a nifty way of exposing the cheapness beneath the largesse. (Raymond does keep insisting he’s the boy from Liverpool who arrived in London with “three bob” in his pocket.) If anything, on occasion, Coogan possibly makes Raymond too amusing and suave, in what must be improvised scenes, including impressions of Brando and Connery. (Maybe he was an excellent mimic, but I doubt as adept as Coogan!)
It’s not life-changing. It is, deliberately, unerotic. And it doesn’t tell us anything new about the history of porn, which was done with more seriousness when Our Friends In The North ventured down south. But at least, for all the flesh on display – including a 70s-appropriate bush of pubic hair that’s foregrounded purely for reasons of nostalgia! – it features a strong, driven, successful woman in Richmond, through whom Egerton rises above the exploitation of her own body and compensates for all the insipid, giggling dollybirds, as they used to be called.
If it has anything to say, it’s that a vast property portfolio, enough money and assets to be named the richest man in Britain at his peak (and before the foreign money took over), doesn’t bring happiness. You’ll still be trying to impress people by telling them that Ringo Starr designed your flat (which Raymond does), and measuring your worth via notches on the bedpost. Raymond ends the film sad and introspective, and minus his beloved daughter (Imogen Poots, who steals much of the film with her rounded, likeable, unspoilt portrayal of a beneficiary of nepotism who rose above it, only to fall victim to cocaine and heroin abuse).
It may sound glib to say it’s a bit of fun, but there’s nothing wrong with that. Winterbottom shoots on the hoof, keeping budgets low, on location (Londoners will love, as I did, the sightseeing aspect), and encourages improv, and while Raymond’s story doesn’t have the innate cool or bangin’ soundtrack of 24 Hour Party People, he may happily file The Look Of Love alongside: a breezy portrait of an essentially naff English success story who charmed his way through a number of scams and left his mark. It’s a bit of a useless title, and it’s a pity Ramond’s estate owned the rights to its intended one, The King Of Soho. What about 24 Hour Porno Person?