According to a story put out by Press Association at the weekend, Craig David didn’t know that Motown was a record label, saying he believed his latest album was based on the Motown “genre”. Craig’s record Signed, Sealed, Delivered (out March 29) contains 12 tracks, but only seven or eight are in fact Motown. He said: “[I] didn’t actually know that Motown was a label … I thought it was an era or genre, like New Jack Swing or something – I didn’t know that if you weren’t on Motown records, it wasn’t Motown.”
The innocent chap went on, “I wanted to make an album of me re-recording famous songs. There was no strong concept, but it ended up falling into a Motown thing, which really stemmed from Michael Jackson dying last year.”
Craig David is 28 years old and has been recording music since 1999. Seriously, how do you get that far without finding out that Motown is a record label? This is not an obscure fact for trainspotters! It’s to do with his line of work. I’d say that takes some doing. You have to hand it to him: that’s real commitment to ignorance and not finding things out.