Feel our breath, Izzard


I was excited enough when I saw this on Sunday.

Imagine my puerile glee when I saw this today:


This is the all-round, general, all-inclusive, non-denominational, non-specialist Tunes podcast chart. Not the comedy chart. Not the audio comedy chart – the one we usually refer to for evidence that we are not just talking to ourselves once a week. The actual iTunes podcast chart, featuring all the podcasts on iTunes in order of popularity … and our podcast is NUMBER SIX in it. As continually mentioned, we have no idea how these charts are formulated, but it certainly has something to do with new subscribers. Richard Herring thinks his Twittering has won us this surge of new subscribers. I think it was my plug on the national BBC radio station 5 Live on Friday afternoon. Either way, I hope you will allow me to crow, briefly. Don’t forget: we have been recording this podcast, for free, for something like 61 weeks, without a break. To make it so high is a moral victory. We are the only podcast in the chart that’s not compiled and edited from an existing radio show, or a podcast built around the idea of a person being paid to record a podcast for a media company whose revenue is mostly based on advertising and sponsorship, or a podcast recorded by someone who’s already rich enough to do one for the fun of it and actually runs a paid-for website. We are, I think, entitled to a certain patina of self-satisfaction for reaching this lofty peak.

For the record, in case we climb no higher: Eddie Izzard: Live From London is an interview he did with Simon Amstell for Apple, in the Apple Store, as an Apple promotion, split up into mini chunks, one of them being 36 seconds long; it is an iTunes podcast on iTunes, advertising iTunes. Friday Night Comedy is what it says on the tin, two weekly comedy shows from Radio 4: professionally written and recorded comedy for the BBC, released in podcast form. The Ricky Gervais Podcast, recorded by one of the most famous comedians in the world and his also very famous partner and their moderately less famous friend, is effectively a free advert for an audiobook, which you have to pay for, via iTunes, thus not a podcast in the pure sense, rather an advert. David Mitchell’s Soapbox is a weekly, three-minute video of the very famous TV comedian, produced by a professional production company called Channel Flip (a “Video Channel For Switched On Men”) and sponsored by a shower gel, I think. And Jonathan Ross is, clearly, a 44-minute, music-free compilation of the best links from his hugely popular Radio 2 programme, with big star guest interview. And then it’s us. These are all very good podcasts – as of course, is Adam And Joe, one of our firm favourites, which is, unusually, six places below us on this crazy occasion.


Take that, The Man! Not only is ours the longest weekly podcast in the Top 10, it’s more regular than Stephen Fry’s, longer than David Mitchell’s and less profitable than all of them! We are indie! We are unsponsored! We are our own men! We are shit! We are unstoppable! (I’m actually in quite a bad mood, but this glimmer of hope has lifted my spirits.) The only way is down.


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